Experiential Tech: Happier Customers, Increased Profitability
In this episode of Reimagine Marketing, Justin Theng welcomes guest Matt Kuperholz, PwC Australia's Chief Data Scientist and one of the global top 100 tech innovators. Justin and Matt discuss the underutilization of exponential technology and how technology is literally redefining how companies do business.
Exponential Tech: Happier Customers, Increased Profitability
A customer experience revolution is underway. Customers have access to better information than ever before, and they are using it to make more informed decisions, right from the outset. As a result, brands are under increasing pressure to deliver bespoke, connected customer experiences.
In this episode of Reimagine Marketing, Justin Theng welcomes guest Matt Kuperholz, PwC Australia's Chief Data Scientist and one of the global top 100 tech innovators. Justin and Matt discuss the underutilization of exponential technology and how technology is literally redefining how companies do business.
This podcast covers:
- How the power of analytics is becoming a reality through the convergence of a number of exponential technologies: social media, mobile, AI, analytics and cloud computing.
- Ways in which these interconnected forces are collectively empowering customers with a greater capacity for sharing information and engaging with businesses than ever before.
- The imperative to understand the customer journey end-to-end, so marketers can anticipate needs in real time, deliver personalized experiences and predict what customers want next.
Here are some complementary resources:
- Optimize CX by Embedding AI into Your Marketing: An on-demand webinar about how AI can enable smarter marketing by allowing marketers to drive customer intimacy at scale.
- Experience 2030 Resources: Learn about what defines today’s customer experience and how consumers and brands will evolve through the year 2030.
- Connect with Matt: LinkedIn
- Connect with Justin: LinkedIn
Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.
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About our guests:
- Justin Theng for the last 20 years has helped grow the revenue of hundreds of organisations ranging from large household brand names to small businesses and startups. As a multi-award winning marketer, speaker and author, Justin’s belief is that customer analytics empowers customer delight. His brand experience extends across Spotify, Volkswagen, Coca-Cola, Telstra, ABC, Yahoo and McDonalds. Via his agency and coaching business prior to joining SAS, many of Justin's clients have gone on to huge success. These include business owners, CMO's and CX leaders. Justin manages to remove the confusion and hype around AI and marketing with his easy to implement frameworks for attracting, converting and delighting.
- Prof. Matt Kuperholz was trained as an actuary but has been practising data science for more than 25 years focused on AI for the last 20. He is PwC Australia's Chief Data Scientist and a partner in their consulting business. Matt was awarded Australia’s Top Analytics Leader by their premier industry body, and one of Australia’s Top 100 Knowledge Workers by then prime minister Malcolm Turnbull and the Office of the Chief Scientist. Most recently Matt has been named one of the global top 100 tech innovators.
