All Episodes
Displaying 1 - 29 of 29 in total
Reimagining Buzzwords
What the heck is phygital? Is it the latest toy to help pass the time? Or does it refer to a much more critical consideration for marketers…albeit named in a way that ...
Reimagine Marketing in 2023
Will 2023 really be any different in marketing? According to SAS’ Mike Turner, yes it will. In this episode of the Reimagine Marketing podcast, Brian welcomes colleagu...
Reimagine Implementation
Welcome to the second half of season three, where we’ll transition from one-way dialogue to conversational episodes featuring some of today’s leading marketing minds. ...
Reimagine Reflection
In this episode of the Reimagine Marketing podcast, Brian reminds us that work is just one part of your existence and that this time of year offers the opportunity to ...
Reimagine Motivation
What does the Rush album, “Exit, Stage Left” have to do with marketing and decision-making? In this episode, Brian takes his usual roundabout from a discussion about h...
Reimagine Change…Management
In this episode of the Reimagine Marketing podcast, Brian welcomes Kate Parker, Director of Markets and Growth for SAS Customer Intelligence. Brian and Kate discuss wh...
Reimagining Change
What does a kitchen reno have to do with reimagining your marketing? In this episode, Brian acknowledges that whether you're doing a wholesale marketing transformation...
Reimagine Digital Advertising
Our host Brian Alfond welcomes Roy Reeves, principal business development specialist at SAS, to the studio to discuss digital advertising. Digital advertisers are no l...
Reimagine Your Cookies
In this episode, our host Brian Alfond discusses the demise of third-party cookies. Companies spending much of their marketing dollars at the top of the funnel should ...
Welcome Back to the Reimagine Marketing Podcast
Welcome Back to the Reimagine Marketing Podcast. In this inaugural episode of Season 3, you’ll meet our new host, Brian Alfond from SAS’ global customer intelligence g...
Reflections & Projections: Season Two
The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This episode features our global c...
Marketers on the Rise: Findings From The CMO Survey
Digital transformation is a fixed, yet fluid reality in our post-pandemic world. Brands are shifting to a digital-first economy where prospects and customers expect ge...
Rule the World with Customer Experience
Extreme consolidation and accelerated digital transformation are changing the global business landscape. To win, businesses must embrace agility and analytics, and use...
People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe
Marketing technology rollouts – especially when they involve multinational companies – are not always easy. You can choose the right technology for your organization a...
Match MarTech with Customer Experience Goals
In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at Hubspot; Editor at ChiefMartec.com and program chair of MarTe...
MarTech Perils and Promises
In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at HubSpot; editor at chiefmartec.com and program chair of MarTe...
Digitizing Beauty Experiences
In this episode of Reimagine Marketing, Wilson Raj welcomes guest Kelly Mahoney, Vice President of Customer Marketing at Ulta Beauty. Wilson and Kelly discuss the impa...
Experiential Tech: Happier Customers, Increased Profitability
In this episode of Reimagine Marketing, Justin Theng welcomes guest Matt Kuperholz, PwC Australia's Chief Data Scientist and one of the global top 100 tech innovators....
Marketing Planning: An Objective Without a Plan is Just a Dream
In this episode of Reimagine Marketing, Steven Hofmans welcomes guest Sandy Kirchhoff, senior marketing manager at Office Depot Europe. Steven and Sandy discuss market...
Reflections & Projections: Season One
The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This episode features two of our g...
Digitizing Southern Hospitality
In a "socially distant" market, the hotel industry is among the hardest hit. In this episode, Wilson Raj welcomes Clark Twiddy, president of Twiddy & Company, a hospit...
Ethical AI Meets Privacy: Avoid the Paparazzi Effect
In this episode of Reimagine Marketing, Steven Hofmans welcomes Mieke De Ketelaere of IMEC and Ruben Missine of Colruyt Group to discuss artificial intelligence and et...
Experience 2030 – Actions for a New CX Operating Model
In this episode of Reimagine Marketing, Wilson Raj and Daniel Newman discuss one of the key goals of our Experience 2030 global research – to identify the buzzwords we...
Experience 2030 – The Evolving Nature of Digital Trust
This episode of Reimagine Marketing focuses on the exchange of value between brands and consumers, and what companies can do from a data and marketing perspective to e...
Experience 2030 – Loyalty in the Digital Age
In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty begins before a customer becomes – or even considers becoming – a ...
Experience 2030 – Immersive Technology > Bridging the Customer Experience Divide
How immersive do people really want their tech to be? Consumers are dipping their toes in immersive technology, whether they even realize it or not. And the opportu...
Experience 2030 - Future-Proof Your Customer Strategy
From an idea that started at a trashcan, Wilson Raj welcomes Daniel Newman, Principal Analyst and Founding Partner of Futurum Research, to discuss what the future of c...
Butcher Shop as Math House – Connecting with Tomorrow’s Digital Consumer, Today
In this episode of Reimagine Marketing, Wilson Raj welcomes guest Bernard Marr, best-selling author, futurist and strategic business advisor. Wilson and Bernard discus...
Welcome to the Reimagine Marketing Podcast
In this debut episode of Reimagine Marketing, marketing pundits Steven Hofmans, Wilson Raj and Justin Theng dive into the key challenges that marketers are facing toda...