People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe
Marketing technology rollouts – especially when they involve multinational companies – are not always easy. You can choose the right technology for your organization and implement it in the right way, but if you don’t have your people on board, failure is an option.
Marketing technology rollouts – especially when they involve multinational companies – are not always easy. You can choose the right technology for your organization and implement it in the right way, but if you don’t have your people on board, failure is an option.
In this episode of Reimagine Marketing, Steven Hofmans welcomes Geert Moens, former global digital program manager at Atlas Copco. Geert started in 1998 at Atlas Copco in the marketing department, gaining extensive experience as a program manager in Europe, Asia, and Africa. Steven and Geert discuss the importance of trust – and people – in global technology rollouts.
This podcast covers:
In this episode of Reimagine Marketing, Steven Hofmans welcomes Geert Moens, former global digital program manager at Atlas Copco. Geert started in 1998 at Atlas Copco in the marketing department, gaining extensive experience as a program manager in Europe, Asia, and Africa. Steven and Geert discuss the importance of trust – and people – in global technology rollouts.
This podcast covers:
- Whether to prioritize the selection of your technology first or getting your people on board first.
- Best practices for knowledge sharing during a rollout.
- When to centralize or decentralize decisions and how to infuse and scale innovation within your organization.
- Typical roadblocks and measures of success.
Here are some complementary resources:
- Experience 2030 Resources: Learn about what defines today’s customer experience and how consumers and brands will evolve through the year 2030.
- Customer-Focused Experimentation: Big changes in retail (and all industries) require a more rigorous, scientific approach to experimentation – leading to competitive differentiation.
- Connect with Geert: LinkedIn
- Connect with Steven: LinkedIn
Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.
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About our guests:
- Geert Moens was a former global digital program manager at Atlas Copco and currently supports companies with their digital programs as an external consultant. Atlas Copco is Swedish multinational industrial company, a provider of compressed air, vacuum equipment, industrial power tools, construction equipment including service and maintenance.
- Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today’s customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. During his first years Steven worked for the marketing divisions of 3M, AB Inbev, Deutsche Bank and ING. In 2013, he joined SAS as a customer experience advisor and works with numerous customers across southwest Europe with a focus on understanding their pain-points and driving value for their marketing organizations. Steven holds a master’s degree in business administration.
A transcript of this episode can be found here.
