Reimagine Your Cookies
In this episode, our host Brian Alfond discusses the demise of third-party cookies. Companies spending much of their marketing dollars at the top of the funnel should now consider investing in approaches that provide for deeper customer understanding, longer customer relationships, improved customer experiences and better profitability. First-party data may be the answer marketers are seeking.
In this episode, our host Brian Alfond discusses the demise of third-party cookies. It may not be a shock that third-party cookies are going away considering every generation demonstrates a concern about online privacy. But the impending departure of these cookies is still causing concern for marketers. Companies spending much of their marketing dollars at the top of the funnel should now consider investing in approaches that provide for deeper customer understanding, longer customer relationships, improved customer experiences and better profitability. First-party data may be the answer marketers are seeking.
Join us for our next episode as Brian considers why it’s important to reimagine your processes and your people.
Here are some complementary assets to help you on your journey of reimagining your cookies:
Join us for our next episode as Brian considers why it’s important to reimagine your processes and your people.
Here are some complementary assets to help you on your journey of reimagining your cookies:
- [Resource Page] Customer Intelligence Without Cookies: https://www.sas.com/content/sascom/en_us/offers/21q2/customer-intelligence-without-cookies.html
- [Whitepaper] Where does marketing stop, and advertising begin? https://www.sas.com/en/whitepapers/navigating-new-world-of-madtech-113081.html
- [Blog] 3 ways the crumbling cookie could improve customer experience: https://blogs.sas.com/content/sascom/2020/01/27/3-ways-the-crumbling-cookie-could-improve-customer-experience/
Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.
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About our host:
Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges.
A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies.
Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.
A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies.
Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.
