Reimagining Change
What does a kitchen reno have to do with reimagining your marketing? In this episode, Brian acknowledges that whether you're doing a wholesale marketing transformation or adding a coat of paint to your tech stack, change is change. Avoid fear, uncertainty and doubt in your organization – give people time to understand what's changing and be sure to communicate why the change is being made in the first place.
What does a kitchen reno have to do with reimagining your marketing? In this episode, Brian acknowledges that whether you're doing a wholesale marketing transformation or adding a coat of paint to your tech stack, change is change. Avoid fear, uncertainty, and doubt in your organization – give people time to understand what's changing and be sure to communicate why the change is being made in the first place.
Here are some complementary assets to help you on your journey of reimagining change:
- Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust
- Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030.
- [Video Series] Know This? Or No to This? Find out which marketing trends are worth paying attention to – and which ones you should pass on.
Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.
- Subscribe to the Reimagine Marketing podcast so you never miss a future episode.
- Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.
- If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.
About our host:
Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges.
A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies.
Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.
