Reimagine Implementation
Welcome to the second half of season three, where we’ll transition from one-way dialogue to conversational episodes featuring some of today’s leading marketing minds.
In this episode of the Reimagine Marketing podcast, Brian welcomes Marisa Scorsone, a marketing operations and management consultant, to discuss many of the ideas from the first half of this season, including setting goals, change management, implementation pitfalls and success strategies – all that can ring true as you embark upon any software implementation project.
Here are some complementary assets:
- [E-book] Planning For CDP Success: A guided journey for choosing a customer data platform
- Experience 2030: Discover how consumers, brands and technology will evolve through 2030.
- Why Trusting the Process Is More Valuable than Fighting It by Marisa Scorsone
- Connect with Marisa on LinkedIn: https://www.linkedin.com/in/mscorsone/
Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.
- Subscribe to the Reimagine Marketing podcast so you never miss a future episode.
- Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.
- If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.
About our host:
Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges.
A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies.
Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.
About our guest:
Marisa Scorsone is a marketing operations and management consultant with more than 18 years of experience helping marketing organizations improve their marketing operations efficiency and effectiveness.
Marisa combines skills and strategic positioning, business process reengineering, software implementation and training design and delivery. Marisa has worked with software from leading vendors and a variety of clients such as tech giants, multinational financial institutions, telcos, and retail brands.
Creators and Guests
